Record-breaking Slimming World Magazine!
Just like its readers, Slimming World magazine is celebrating fabulous new figures after recording the biggest circulation increase of all actively purchased titles and making the top 10 of the magazine charts for the first time in its 14-year history. This means it’s read by more people than Heat, OK! Magazine and Cosmopolitan!
The figures released by the Audit Bureau of Circulations show the biggest ever rise Slimming World magazine has seen and the sixth increase in as many years, but it’s not the first time the title has broken records. In 2009 it became the first-ever slimming magazine to sell more than 300,000 copies, in 2010 it was the first to reach the top 20 actively purchased titles, and now it has broken the 400,000 barrier and the top 10 as well as celebrating the biggest increase of all actively purchased titles period-on-period.
Editor and Publisher Elise Wells believes the magazine’s strong reader focus is key to its success. She says: “We’re not about fads or celebrities. Instead our cover stars are real-life successful slimmers, who’ve lost weight at their local Slimming World group, just like so many of our readers.”
This reader focus was at the heart of the magazine’s recent content and design refresh, which debuted in the October 2011 issue. Elise adds: “We know that a lot of consumers are continuing to tighten their belts and magazines are often viewed as a luxury. We’ve striven to invest in quality and provide our readers with content that offers real value for money - more honest slimming success stories with useful help and advice from real people; more practical and emotional features to help readers overcome weight-loss hurdles; and more real food and recipe ideas that are suitable for the whole family.
“We’ve listened to our readers’ ideas and feedback and, at a time when many magazines have been forced to cut back, Slimming World has invested in quality and in providing our readers with a package tailored to them, including launching the Slimming World magazine app in September 2011. These figures demonstrate that our efforts have paid off and we’re delighted.”
Who influences you?
A recent study by Slimming World and YouGov has found that when it comes to making healthy lifestyle changes, most people are far more likely to listen to family, friends and health professionals, than they are out-of-reach figures like celebrities, politicians and royalty.
Dr Jacquie Lavin, Head of Nutrition and Research, says: “When it comes to losing weight, having the support of people who are close to you, who care about how you feel and who can truly understand what you’re going through is key to success.”
Read the success stories of three Slimming World members who were influenced to join Slimming World by family, friends or a health professional and discovered a whole new group of friends just waiting to support them during their weight loss journey:
Kelly Meager, 22, from London, lost 10st 9lbs after joining Slimming World with a friend. Kelly told us:
I was nervous but everyone was so friendly, I felt welcome immediately. I lost 6½lbs in my first week, a stone in a month and the weight kept coming off. Now I feel like a totally new person. I’m happy and confident, I can wear whatever I want and I’m loving life.
Neil Bowers, 38, and his wife Caroline Varney-Bowers, 38, from Norwich, lost a combined 9½ stones. They inspired and supported each other along their weight loss journey.
Stuart Howells, 44, from South Wales, lost 12st 5lbs after his nurse recommended he try Slimming World.
If you’d love to lose weight just like Kelly, Neil, Caroline, Stuart and all our other amazing members – find your nearest group today to discover more about Slimming World and how it can change your life too!
A cheer for chip week!
Did you know that the 20th- 26th February is National Chip Week? And here at Slimming World, that means seven days of celebrating Syn-free chips!
At Slimming World we’ve got dozens of ways to enjoy chips – from good old fish ’n’ chips to all-in-one meals like egg, tomato and mushroom chip bake. They all fit perfectly into our members’ weight loss campaigns and they’re a hit with the whole family!
Our members tell us how Food Optimising – Slimming World’s delicious healthy eating plan – works so well, thanks to family-friendly recipes like Syn-Free chips.
Michelle Emmerson from Newcastle upon Tyne, who lost a stunning 6st 11lbs with Slimming World says:
Food Optimising fits so perfectly into family life – the kids love it! As a family we make so many delicious meals together like ham, cheese and tomato flans, fish pies, pasta bakes and meatballs in tomato sauce. For dessert my kids love the fruit ripple ice lollies, and if I’m lucky I’ll find one left in the freezer to enjoy in front of the TV.
If you’d like to lose weight eating the food you love, find your nearest group today!
Flippin' fantastic Food Optimising!
Would you love to lose weight without ever feeling hungry or deprived? And without forgoing your favourite foods? Then you’ll love Food Optimising – it’s flippin’ fantastic!
The flexibility of our famous eating plan means nothing’s off limits – including pancakes! This Shrove Tuesday our members have frying pans at the ready, safe in the knowledge that these sweet (or savoury!) treats fit in perfectly with Food Optimising – and with their weight loss!
Lemon, strawberries, banana, syrup, chocolate spread – whatever’s your top topping, pancakes are on the menu at Slimming World! Try these delicious zesty orange pancakes for a taste of slimming-friendly deliciousness!
If you’d love to find out more about the tastiest way to lose weight, find your nearest group today!
Let's Beat Obesity Together – join our community weight loss campaign
For the next 12 weeks we’re challenging members, friends, families, neighbours, colleagues – everyone! – to join in our community campaign, lose weight, and share the good news: at the heart of every community Slimming World is helping thousands of people transform their lives.
Following the success of last year’s Let’s Beat Obesity Together campaign which saw members all over the UK and Ireland lose an astonishing 3,876,146lbs – that’s 270,439 stones – we want to make this year’s campaign an even bigger success.
So in group this week we’re celebrating with fabulous launch parties full of delicious food, shared successes and lots of fun – plus these special offers for new and existing members:
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From 13th– 25thFebruary there’s FREE membership with a 12-week Countdown course (plus two free weeks out of 12) saving members £19.90/€36. Or pay half price membership when you join, saving £5/€9 and paying just £9.95/€18 on your first night.
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And, for existing members, Bring A New Member Get A Week Free. Introduce someone you love to Slimming World so they can experience the amazing support, join in with our community campaign and taste how delicious it is to lose weight with Food Optimising!
Every week in every Slimming World group, you’ll discover friendship, celebrations as members achieve stunning weight losses, loads of shared laughter, ideas, recipes, hints and tips – plus genuine support and care when you need it most. We’ll also be totalling up each week to see the fabulous results of our Let’s Beat Obesity Together 12 week weight loss challenge.
Come along to a party near you and discover how you can lose weight beautifully – whether that's a few pounds, a few stones or more. With our warm and friendly groups at the heart of every community no-one is better placed to help – so find your local group today. Together we can do it.