If you’ve tried and failed before, chances are it’s the diets that have failed you and not the other way around. We promise you that when you join Slimming World, you’ll experience something totally different. First, it’s not a diet; it’s a healthy way of eating that that means you’ll never go hungry. Seriously, you can consider hunger a thing of the past – and a rather ineffective and frankly old fashioned way to lose weight. And you can eat real food – not unappetising powdered or liquid meal replacements. And we know it takes a lot of support and motivation to lose weight – even when you have an eating plan as easy as this one. We know that better than any other slimming club – so we offer the kind of support you won’t find anywhere else. We’re helping tens of thousands of people – all sorts of people – to lose weight every day, and we can help you too.

With Slimming World’s Food Optimising, there’s absolutely nothing banned except for one thing... and that’s hunger! Absolutely out of the question! You can eat as much as you like of loads of normal healthy, filling foods – real food like steak and chips, curry and rice or a full English breakfast. Talk to any Slimming World member and they’ll tell you that it feels too good to be true. That it’s nothing like a diet, that it’s delicious healthy eating that they love – and you will too.

We absolutely agree! At Slimming World you don’t have to count calories or points, or weigh and measure everything – and that’s a promise. With our eating plan – called Food Optimising – you can eat as much as you like of loads of healthy, filling foods like fresh fruit and vegetables, potatoes, pasta and rice, lean meat and fish – all of it without weighing and counting – unlimited! The only limit is your appetite.

You won’t find any of that at Slimming World. We believe in delicious, normal, everyday food that doesn’t cost a fortune, so it’s really easy to enjoy your favourite meals. Whether it’s curry and rice, fish and chips, or a huge bowl of chilli, we promise you’ll be amazed by how much you can eat... and enjoy!

We think this is one of the most important things you can do for yourself and your family – and that’s eat together. With our Food Optimising plan feeding your family and enjoying the same healthy delicious meals together is a breeze. And because you’ll still be using normal foods – with just a few minor changes – major changes happen... for you and your family.

That’s a real shame because joining a Slimming World group is the very best way to lose weight – bar none. The mountain of great ideas that come your way – not just from your Consultant but from all your fellow members – is invaluable. And the ultra–positive effect of physically being there and mixing with so many like–minded people is immeasurable.

But when that option is unavailable to you and it really is impossible to get to a group, there is another way that’s your best alternative – and that’s Slimming World Online. You’ll get the same delicious eating plan, with access to loads of online motivational tools and literally thousands of recipes and features that will help you lose weight beautifully, and keep you going all the way to your personal target.

Staying motivated is more than half the battle when you’re losing weight – it’s probably 80–90% of the battle when you’re losing weight! At Slimming World you’ll find something completely different to other slimming clubs you might have been to. You’ll find warmth, friendship, laughter, sharing recipes and ideas to keep you going and much, much more. You'll be helped, rewarded and encouraged by your Consultant and the other members of your group – there with you and powering you on. If you’re doing really well, then praise and awards will be heaped upon you. If you’ve had a difficult week, then you’ll get even more praise and support for having the courage and the common sense to stick with it. Even the best slimmers in the world have had weeks where they’ve struggled and slipped but they’ve kept coming to group for a new shot in the arm of motivation. And when you leave the group each week, you could easily get a call from your Consultant or another caring member. And you’ll have access to our website LifelineOnline – it’s packed with more recipes, menu ideas, helpful features and loads of tools to keep you going mid–week – and as a group member it’s absolutely free. That’s right – unlike other organisations, there’s absolutely no charge whatsoever.

And why should you – you’re an adult and you can make decisions about your life and what you want! And when it’s not your chosen target the chances of you reaching it become pretty slim – pardon the pun! We believe that the person in charge of what you want to weigh is you! We can show you the government guidelines and the weight that’s considered the healthiest weight for you, but at Slimming World, you decide – you choose the weight you want to be – then it’s our job to help you get there, and stay there.

Through your weight loss journey with Slimming World, you’re free to make your own decisions, so you’re fully in control so that the journey is fantastically exciting one. With everything that happens at Slimming World, we promise you’ll enjoy the ride!

One of our many promises to you is that your weight will never be disclosed and we will never judge, humiliate or embarrass you. We know that it’s on the weeks when you don’t lose weight when you need the most understanding and support. At Slimming World, you’ll always be treated with genuine warmth and respect, and you’ll have access to a support system like nothing you’ve experienced before – and that’s guaranteed. And speaking of guarantees – because when you see how much food you can eat, you’ll be tempted to think that it’s too good to be true – we give you a money–back guarantee. Now what can be more reassuring than that? Together, we really can do it.