Slimming World Magazine on your phone!

Slimming World Magazine, the UK’s most popular diet and lifestyle title, has launched a new app enabling readers to download the magazine to read on their phone or tablet.

The app comes just two weeks after latest ABC figures showed a 15.5% growth year-on-year, making Slimming World Magazine the 14th most actively purchased title in the UK.

The digital version of the magazine is available as an app on iPhone and iPad through the App store and on Android phones and tablets via Android Market. It is not available for the Blackberry, but PC and Mac users can access the digital version of the magazine via www.pocketmags.com (direct link here).

The app costs just £2.49, with the first issue free. Readers can then choose whether to purchase additional issues of the magazine, including any of the 2011 back issues and any future issues going forward. A digital magazine subscription is also available at £14.99 for a 7 issue subscription or £28.99 for a 14 issue subscription.

“We’re delighted to be able to bring Slimming World Magazine to the digital market,” says editor and publisher, Elise Wells.

“At a time when many magazines have been forced to cut back, we continue to move forward with new innovations and investment in high quality content. We constantly work to engage our readers with the most inspiring success stories, delicious healthy food recipes and practical suggestions for getting active, while giving the unique Slimming World support we know is needed for people to overcome the emotional and psychological challenges of losing weight.

“We hope that the new on-the-go version of the magazine will attract an even wider audience to access this content and will further cement our position as the UK’s leading diet and lifestyle magazine.”

Slimming World continues to invite feedback on its mobile applications. Please email suggestions to public.relations@slimming-world.com

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Caption:
Coverscan of the refreshed October 2011 issue shows cover star Jackie Renforth, who has lost 1st 11lb with her local Slimming World group.

For more information on this press release call the Slimming World press office on 01773 546101 or 01773 546039, or email public.relations@slimming-world.com.

Notes to Editors

• Slimming World is the largest and most advanced slimming organisation in the UK. Margaret Miles-Bramwell (OBE, FRSA) founded the company in 1969 and there are now more than 7,300 groups held weekly nationwide via a network of nearly 3,000 Slimming World trained Consultants.
• 400,000 members attend Slimming World every week and achieve outstanding success.
• Members lose 1.5 million stones every year; 28,500st every week; 4,071st every day; over 170st every hour, that’s 2st 8lb every minute of every day at Slimming World.
• Slimming World pioneered referral schemes in the UK and actively supports the building of partnerships with the NHS and local authorities to develop effective strategies to manage overweight and obesity in the community. Slimming World works with university researchers and specialists in an active research programme to further knowledge of the causes and treatment of obesity.
• Slimming World’s healthy eating plan, Food Optimising, and the principles behind Slimming World’s philosophy are based on a deep understanding of the challenges faced by overweight people. Slimming World integrates practical, up-to-date dietary advice with a highly developed support system.
• Slimming World Consultants receive specific training in dietary aspects and the role of physical activity in weight control. The highly developed training focuses on facilitating behaviour change in a group environment, acknowledged by experts as being the most effective way to support long-term weight management.