What have you got to lose...except weight?
FNCE comment - setting ambitious weight loss goals for maximum success
“Setting a weight loss target, as recommended by the National Institutes of Health (NIH), is a great way to focus your mind on what you’re trying to achieve", says Dr Jacquie Lavin.
"Research of 24,000 members of the Slimming World weight loss program found that people who set a target are far more likely to be successful on their journey. While health professionals have traditionally recommended that people aim for a realistic weight loss target, Slimming World’s evidence suggests that people who set ambitious targets of 20-25% of their starting weight actually lose twice as much. We think this is because going for your ‘dream weight’ will increase your motivation to achieve it.
“Getting support to achieve your weight loss goals, as recommended by the NIH, can help you to make long-term healthy lifestyle changes so that you can lose weight and keep it off for good.”
Dr Jacquie Lavin is Head of Nutrition and Research at Slimming World, the UK’s favorite way to lose weight, which has just launched an innovative online programme in the USA. She was speaking at the FNCE conference in Chicago today, in response to an interesting research poster on the subject of setting realistic goals for weight loss and maintenance.
For more information on Slimming World’s research into setting weight loss targets click here or email firstname.lastname@example.org.